Products/services: The first customizable location-aware mobile application available on all devices, carriers and platforms for enabling property information retrieval using GPS from a wireless device.

Contact: Brad Blumberg, CEO, 856-614-5423
Principals: Brad Blumberg, CEO; Eric Blumberg, President
Founded: December, 2000
Number of employees: 40
Principal target customer segments: Real Estate Professionals, First Responders

Company description: One-Sentence Company Description: The first customizable location-aware mobile application available on all devices, carriers and platforms for enabling property information retrieval using GPS from a wireless device.

Corporate Overview: Smarter Agent is creating revolutionary mobile products for consumers, businesses and government organizations and is the hottest technology company in the real estate space. Smarter Agent is the first mobile developer to solve the fragmentation of mobile with a location-aware mobile application available on all devices, carriers and platforms.

Smarter Agent uses patented, location-aware technology (such as GPS) to locate users and find the closest listings in their immediate area. Search results reveal: Price, square footage, estimated mortgage, taxes, features, interactive map, beds/baths, pictures and more. Consumers can also search by address, community name, city or zip code.

Smarter Agent is available on 95% of cell phones across all U.S. carriers as either a fully downloadable application or premium mobile web version. The application is free to download on all Sprint devices, the iPhone, BlackBerry devices and Google’s Android G-1. The premium mobile web version is free to access.

Smarter Agent partners with local real estate agents and brokers to gain access not only to their listings but to all publicly viewable MLS listings in more than 300 markets nationwide – that’s more than any other real estate search application offers.

Smarter Agent is also the only developer that brands its application to agents and brokers via its revolutionary mobile platform the result of over $15 million in R&D. A branded application displays the broker’s or agent’s name and logo and can be distributed to an unlimited number of clients. Via MLS IDX feeds, consumers search ALL listings in the MLS, not just their agent’s listings. The “Call to See” button within the application will connect the user to the agent who provided the branded app, regardless of who listed the property.

The real estate industry is getting behind Smarter Agent to win mobile. Already, Smarter Agent has 500,000 agents under its affinity agreements with Prudential, Keller Williams, CENTURY 21, Coldwell Banker, ERA, Better Homes & Gardens Real Estate, Exit Realty and Realty Executives. Several MLSs also are beginning to partner with Smarter Agent in order to extend their reach into mobile.

At Smarter Agent, technology is not built for technology’s sake, but rather to solve problems in the highly fragmented and confusing real estate market. The company is highly creative and results driven. We strive to reshape the way the people learn about, interact, and transact with the world around them by giving consumers the most informative and easy-to use products on the planet.

Smarter Agent also invented the WIGGY, an acronym for “Wireless Information Geo-spatial Grids & You”. A WIGGY is an accurate geo-spatial matrix covering an entire region from which custom applications can be created and accessed via any mobile and location-aware device. For example, our Alpha Grid affiliate provides solutions for the military, first responders and public safety organizations.

Smarter Agent can be downloaded from:

• www.SmarterAgent.com

• A consumer’s cell phone via the carrier’s application store, or from application stores maintained by iPhone, Android and BlackBerry.

• A broker’s or agent’s Web site if they subscribe to Smarter Agent and have a branded application

• An agent’s or broker’s text code. Example “Text SA to 87778.”

Awards: Winner CTIA Emerging Technology Awards for best GPS application; 2 Time Winner: Best Commerce/Advertising/Buying GPS Application, NAVTEQ Global LBS Challenge both in North America and Europe; Inman Innovator Finalist; Featured Company at Dow Jones Wireless Innovations; DEMO; and as TeleAtlas Innovator.

Patents: Smarter Agent has been granted 5 patents related to its innovation in mobile search using location, such as GPS: U.S. patent numbers: 6,385,541, 6,496,776, 7,072,665 and 7,457,628; and 7,599,795.

Smarter Agent was founded by brothers Brad and Eric Blumberg in December of 2000. Smarter Agent creates mobile applications that help consumers, real estate professionals and first responders find and learn about properties and real estate from any cell phone. Smarter Agent invented and patented mobile, location-triggered (such as GPS) real estate search and is the largest mobile real estate portal in the world. Smarter Agent represents the first mass commercialization of a mobile application in the United States. Its reach includes all phones, including premium downloadable applications on major carriers. CTIA, the Cellular Telecommunications Industry Association, named Smarter Agent the Winner in its Emerging Technology Awards LBS/GPS category.

For additional information: www.smarteragent.com